CASE STUDYSoftware delivery · Loyalty marketing

Growth outran the process, so we right-sized it.

New products sent a loyalty marketing company’s sales and fulfillment demands up sharply, and its young development process could not keep pace. Digineer added subject matter experts to meet upcoming deliverables and put in a software development framework sized to the organization. The result was a repeatable, predictable process that delivers new product implementations in shorter timeframes.

5Code management practices put in place
In flightFramework applied to projects already underway
Organization-wideAdoption once the value was clear

At a glance

Client
A loyalty marketing company
Program
Software development framework and team augmentation
Scale
A fast-growing IT department delivering customized products for clients
Engagement
Software development process consulting and subject matter expert staffing
Capability
Transformation & Value Management

The situation

New products, and a process that could not keep up

The company’s new products drove sales and fulfillment demands up sharply, and the strain showed at once in its resources, products and support processes. With tight deadlines, it needed to deliver on its promises without raising its overall cost proportions or overloading support.

Digineer found several issues. Time to market was growing because products had to be customized for individual customers. Tight timeframes created constant reprioritization and reallocation. And the sudden growth of the IT department had exposed how immature its development processes were.

Warning signs

  • Every client needing a customized product
  • Constant reprioritization and reallocation
  • Time to market getting longer
  • Support processes under strain
  • An IT team growing faster than its processes

What we did

Keep delivering while fixing the process

Digineer worked on two tracks at once. Subject matter experts joined the existing team to meet upcoming deliverables, while Digineer proposed a framework of processes and architecture for an agile environment, drawn from its own software development framework.

Right-sized to the organization

Digineer reviewed the organization’s needs and maturity, then chose only the approaches and controls that fit. The goal was better quality and consistency without interrupting commitments already made to clients.

Code management that holds

Source control, build environments, build processes, release management and coding standards gave every release the same foundation.

Built into live work

The framework went in on projects already in flight, and Digineer trained the team to support the new processes. The whole organization adopted them quickly once it saw the value to the company and its clients.

The outcome

A process that keeps pace with the business

Shorter delivery timeframes

A streamlined, repeatable and predictable process lets the company deliver new product implementations in shorter timeframes.

Lower costs

Implementation and support costs came down, and product quality improved.

Room to grow

The company now has greater capacity to add team members and keep growing as an organization.

Stronger delivery expectations

Sales and management teams can set firmer expectations for delivery, which means better service for clients.

Software delivery

Is growth straining how your team ships software?

Digineer adds hands where deadlines are tight and puts in delivery practices sized to your organization, without stopping the work already in flight.

Ship software at your growth pace

Client name withheld for confidentiality.