Every campaign, one source of truth.
A loyalty marketing company held a large amount of campaign data, but each customer’s data sat in its own system. It could not look across campaigns for trends. On an aggressive timeline, Digineer built a central data warehouse, the load process, critical reports and a custom dashboard.
At a glance
- Client
- A loyalty marketing company
- Program
- Central data warehouse and campaign reporting
- Scale
- Data from multiple campaigns and multiple source systems
- Engagement
- Data warehouse, ETL and reporting delivery
- Capability
- AI Enablement & Delivery
The situation
Plenty of data, no way to see across it
The company’s business model captured data campaign by campaign and stored it in separate systems for each customer. Without a central repository, it could not use the profile of its overall customer market to get the most from its information.
To offer stronger services to its clients, the company needed to combine data across campaigns and dig into it for trends and challenges. The timeline was aggressive, and the internal team had limited experience with the integration tooling it would need to run.
Warning signs
- Campaign data in a separate system per customer
- No view across campaigns
- Trends and challenges hard to spot
- Client ROI hard to prove
- Limited in-house data integration skills
What we did
Agree on scope, then build fast
Digineer moved quickly to analyze the company’s objectives, help set priorities and reach agreement with stakeholders on a delivery schedule that could work. The process also had to be repeatable, secure and complete for a team new to the tooling.
A central warehouse
Digineer designed and built a data warehouse and the ETL process to load it, bringing data from multiple source systems into a single source of truth.
Critical reports and a dashboard
Digineer designed a set of critical reports for the management team, delivered through a custom dashboard application with flexible reporting.
Handed over, ready to grow
The solution was integrated with existing infrastructure, support moved to the company’s technical team, and a strategy was set for adding reports over time.
The outcome
Reporting the business can run on
Daily marketing management
A dashboard now lets the company manage its external marketing every day.
Lead-to-sale KPIs
The warehouse measures key performance indicators on leads, sales progress, proposals and conversions into sales.
Built to extend
A single platform that can easily take on additional client databases, and meets the company’s reporting needs from one source.
Proof for clients
The company can now quantify returns for its clients with real data showing how its services helped their business.
Data and reporting
Is your data split across too many systems?
Digineer builds the warehouse, the load process and the reports that give your team one trusted place to see the business.
Client name withheld for confidentiality.